Marketing technology platform Taboola has struck a partnership with Getty Images to help clients pair images with their content discovery campaigns.
As Taboola customers upload content within the Taboola platform, they will automatically receive suggestions through Getty Images that relate to the page, product, or app they want to promote across the web. Marketers can then refine the image options by adding or removing keywords to generate more relevant suggestions.
Taboola encourages marketers to test multiple headlines and images within a campaign to see which combination generates the most engagement and conversions. By instantly providing numerous image alternatives, this new feature will make creative testing even easier for Taboola customers.
“We want every Taboola campaign to be both simple to launch and as successful as possible,” says Adam Singolda, CEO and Founder at Taboola. “Our partnership with Getty Images will make it quick and seamless for marketers to choose from an array of high-quality, relevant images for each campaign, test and optimise those images for performance, and maximise results.”
Getty Images’ deep and diverse image collection will help Taboola marketers create the most effective and engaging campaigns to reach their marketing goals.
“Consumers are more visually literate than ever, so you need to select the right images to land your message in today’s noisy consumer environment,” says Michael Dreyer, Senior Director Business Development at Getty Images. “As the industry leader for over 20 years, Getty Images is home to a depth and breadth of powerful content that is second to none. Through this partnership Taboola clients will have efficient and curated access to 80 million of these premium still images and illustrations.”
This service is now available to Taboola users globally and at no additional cost.
