Influencer marketing platform firm Takumi has bought Unieed, a content and strategic media-buying agency that specialises in content-driven campaigns working with leading outdoor and cycling brands.
The acquisition of Unieed will expand the firm’s global paid media offerings, as well as build out the paid media team in both TAKUMI’s London and New York offices.
With nearly a decade of paid content driven campaign experience, Joe Adsett, Founder and Managing Director of Unieed, and a Facebook Certified Media-Buying Professional has led over 3,000 marketing campaigns across the world, and will now join TAKUMI as their Paid Media Director.
“I am excited to join the TAKUMI team to bolster their paid media offerings and expand services to existing and new clients, solidifying our unique solutions to both brands and individual influencer creators,” says Joe Adsett, Paid Media Director. “Amplification hasn’t changed exponentially within the past few years, leaving the industry with low hopes and considerable room for innovation. TAKUMI is consistently evolving to meet the needs of brands and influencers in an ever-growing digital space.”
TAKUMI is growing their talent to support their increasing portfolio throughout the summer, with new hires. Collectively, the new hires previously worked at Vice Media, Mediacom, Stitcher, The Katy Barker Agency, Pier 59 Studios and Beauty Strategy Group. They have worked with a variety of brands including Spotify, Coca-Cola, Microsoft, Anheuser Busch-In Bev, Vogue, Calvin Klein, Nike, and Jimmy Choo.
“As we expand our presence in the U.S., we are ecstatic to join forces with Unieed, growing our paid media offerings to bring an evergreen portfolio of technology to our brand partners and influencers,” said Mary Keane Dawson, CEO. “With the acquisition and additions to our team, TAKUMI continues to spearhead the narrative that influencer marketing is a key component to brands’ success in the U.S. TAKUMI is ensuring creators realize their full potential and power, and inspiring brands to give voice and representation to those who otherwise would be unheard.”
