Over three in four (77%) of online display ads are never seen, with display ads having an average of just 1.7 seconds to engage customers, according to new research. Sticky tracked 500 consumers across 25 different websites with 25 different brand ads. Results showed varied seen levels (9-41%) with an average of 23% seen. Consumers […]
Over three in four (77%) of online display ads are never seen, with display ads having an average of just 1.7 seconds to engage customers, according to new research.
Sticky tracked 500 consumers across 25 different websites with 25 different brand ads. Results showed varied seen levels (9-41%) with an average of 23% seen.
Consumers spent an average of 1.7 seconds looking at the ads across all brands and sites.
“Brands have mere seconds to engage their consumers, assuming their ad is seen at all,” said Darren Hamer, Managing Director, UK of Sticky. “In our study only 51% of the display ads considered “viewable” were seen. Our results suggest that while “viewability” lets you know if your ad has potential to be seen, Sticky will tell you whether it’s seen or not.”
Sticky’s detailed results can be found here
www.sticky.ad
