Here are the top digital marketing data and case studies that caught our eye.

Data skills “now more important than second language” in business

Data proficiency is now more important than a second language when it comes to required business skills, according to new research.

Snapchat to grow 27% as older users sign up

Snapchat will continue to see double-digit growth this year, as the popular chat app contiues to attract older users alongside its core audience of millenials, according to new research.

How technology will drive the future of PR [INFOGRAPHIC]

As the online media landscape changes, tech-driven tools will fuel the future of PR. This new infographic from MediaMiser looks at the changing role of media intelligence.

10 trailblazing female tech founders

Despite the odds being stacked against them, women founders are currently killing it in the technology sector. ABCD Agency looks at 10 women leading the way in the sector.

CASE STUDIES

Case study: Coverfox.com targets forgetful drivers with interactive campaign

Indian insurance firm Coverfox intercepted YouTube for several days and continued with their message until people renewed their insurance. This case study looks at how the firm made smart and fun use of retargeting that was far more effective than a simple email reminder.

VR case study: Patron tells tequila story from field to glass

In 2014, Patrón and digital shop Firstborn began working on a virtual reality experience that would bring viewers into the brand’s Tequila distillery in Jalisco, Mexico — from the point of view of a curious bee. This case study looks at how the beverage brand gambled on virtual reality and won.

VR case study: Boursin tasks consumers on brand journey (inside a fridge)

Soft cheese supplier Boursin created a virtual reality experience that takes you on a journey through a fridge full of delightful treats.