Here are the top digital marketing data and case studies that caught our eye. Programmatic takes over: Automated ad spend to soar 31% in 2017 The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set to become the the main digital ad trading method […]
Here are the top digital marketing data and case studies that caught our eye.
Programmatic takes over: Automated ad spend to soar 31% in 2017
The amount of money spent on programmatic advertising will grow faster than all other digital channels next year, and is set to become the the main digital ad trading method by the end of this year, according to new research.
Black Friday round-up: US shoppers spend $3.34bn online but high street sales fall 10%
This year’s Black Friday saw less stampeding crowds but more money spent, as shoppers opted to go online and on mobiles to grab their bargains, according to new research from Adobe.
Search “still top for brand discovery and research”
Despite the rise of mobile and social media, search engines still play the most important role in the brand discovery and research phases, according to new research.
Mobile ad targeting “getting better”: 60% now reach intended audience
Mobile ad campaigns are getting better at reaching their targets, showing an 11 percentage point increase over the last year in terms of accuracy, according to new research.
European online ad spend up 13% as mobile drives growth
Online advertising spend grew 13.4% to €18.6bn for the first half of 2016, with mobile display and mobile search the key drivers, according to new research.
6 new shopping behaviours: Mobile blurs line between online and high street
Mobile is changing the way consumers shop on the high street, with a report identifying six new different shopping behaviours, to help retailers understand what motivates them.
The six behaviours identified are:
• Stopwatch Shopping
• Wish List Shoppers
• Prescriptive Perception
• Editor’s Pick
• ‘Buying Influence’
• Private Channels
9 in 10 brands “not measuring social media marketing efforts”
Nearly nine in ten businesses aren’t measuring their social media marketing efforts as it’s revealed just 14% of businesses surveyed said they currently measure their social media campaigns and track results, according to new research.
CASE STUDIES
Dove’s gets men’s hearts thumping with ‘real beauty’ test
Unilever’s Dove brand continued its “campaign for real beauty” message with a new video ad that tested men’s real reactions to women… by hooking them up to heart monitors.
Red Bull creates ‘smart payphones’ in Brazil
Red Bull gave regular payphones in São Paulo a digital twist. See why its our video viral of the week below.
Red Bull – Smart Payphones from LDC on Vimeo.
Alzheimer’s Research UK with Stephen Fry #SantaForgot
Amid the flurry of Christmas ads this year, this one from Alzheimer’s UK is a poignant tale narrated by Stephen Fry.
