Here are the top digital marketing data and case studies that caught our eye. The price of privacy: Europeans ‘value their own data at £140’ Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to […]
Here are the top digital marketing data and case studies that caught our eye.
The price of privacy: Europeans ‘value their own data at £140’
Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research.
Native ads growing in popularity (but marketers struggle to define them)
There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research.
The rise of the connected car: Internet becoming a ‘must have’ feature?
Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen.
The rise of the smartwatches: 100m devices forecast sold by 2019 (but no killer app)
More than 100 million smart watches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer consciousness, according to a new report.
CASE STUDIES
CSR case study: Budweiser tackles drink driving with man’s best friend
Continuing the success of its Super Bowl ‘Puppy Love’ commercial, this Budweiser’s corporate social responsibility campaign carried another canine theme… and a powerful anti-drink drive message that got 20 million views within a month.
Leukaemia marrow donation – online films and PR creates a brand
A new approach to registering as a marrow donor by combining a government registration process with simple plasters. Online PR, YouTube views, and activity to influence the influencers (in this case through TED talks), unlocked a leap in awareness and an increase in sales of almost 2000%.
Eye Mo – experiential water calligraphy events in Singapore, boosted through digital
A perfect example of online amplification of offline experiential PR. In March 2014, shoppers and commuters at the Marina Bay Sands promenade in Singapore were treated to a rare street performance by Singaporean Water Calligraphy Artist, Alew Liew as part an eye drop campaign.
