Here are the top digital marketing data and case studies that caught our eye. Facebook still top platform for social shares but Pinterest on the rise Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second place, according to new research. Mobile now […]
Here are the top digital marketing data and case studies that caught our eye.
Facebook still top platform for social shares but Pinterest on the rise
Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second place, according to new research.
Mobile now top device for product info amongst 16-34 year olds
Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand’s digital strategy, according to new research.
Christmas ad trends: November biggest month for brands in US
November is the biggest month for ad spend in the US, with the technology and jewellery sector getting most investment, according to new research from Nielsen.
Understanding programmatic video: Choosing the right path for your brand
Programmatic video ads have become hugely popular in the past year, but can you tell the difference between an open auction and an ‘automatic guaranteed’ ad system? This infographic from Tremor Video that helps advertisers and publishers to understand the complex world of doing a programmatic video strategy.
Source: Tremor Video
Top UK search brands: MoneySupermarket and Amazon biggest spenders
Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend, according to new research.
The ideal length for social media updates (infographic)
When it comes to writing content, the length of each post can vary wildly depending on which platform you use. This infographic from SumAll looks at how long social media updates should be.
See full infographic below:
(View larger images here and here)
Source: SumAll
CASE STUDIES
Ecommerce marketing case study: Target shop assistant Alex becomes internet meme
In November 2014, retailer got a leap in its digital coverage thanks to an unsuspecting teen heartthrob. Or was it all a viral marketing ploy in the first place? This case study looks at what should other brands (and their staff do) when they’re thrown into the spotlight?
pls rt bc everyone needs alex from target on their tl pic.twitter.com/31udOj9Fxd
— ash (@chntxl) November 2, 2014
Video case study: Peugeot reboots action-packed 80’s ad gets 12m views
Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. In 2014 the ad returned… with a digital twist. Launched on YouTube on October 1st 2014, the reboot of ’80s campaign “The Legend,” has already generated piled up more than 12 million views in a month.
Heinz Tomato Ketchup augmented reality recipe book
Back in 2011, Heinz used augmented reality to launch a digital marketing campaign to promote Tomato Ketchup as a cooking ingredient in a number of different recipes. This case study looks at how the popular condiment managed to turn packaging into a fun user experience that got 170,000 people engaged with the brand in a new and exciting way.
