Here are the top digital marketing data and case studies that caught our eye. A day in the life of a YouTube star: Film sheds light on ‘Internet famous’ What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of some of the most influential […]
Here are the top digital marketing data and case studies that caught our eye.
A day in the life of a YouTube star: Film sheds light on ‘Internet famous’
What is it like to be ‘YouTube Famous’? A new documentary, dubbed The Creators, takes a look behind the scenes of some of the most influential Vloggers in the UK today.
Watch the 30 minute film here:
WeChat Vs WhatsApp: Battle of the chat apps (infographic)
Chat apps have become hugely popular in recent years, with Facebook-owned WhatsApp and China-based WeChat becoming the places for people to chat on their mobiles while avoiding SMS charges. This infographic charts the success of the platforms and compares the marketing efforts of both.
Most UK millennials engage with native ads (infographic)
57% of Brits under the age of 34 will engage with native ads if the content appeals to them, rising to 63% for 18-24s, according to new research.
View the infographic below:
Our cross-device lives: What do we do with our gadgets? (infographic)
TV primetime is also the most popular period for tablet usage, while night owls often turn to their smartphones, according to new research looking into our daily gadget habits.
View the infographic below:
CASE STUDIES
Facebook case study: Vicks creates ‘Superlike’ button to find voice of Indonesia
Indonesia is one of the top markets of Facebook, providing a strong platform for Proctor and Gamble to relaunch one of its healthcare brands in the country. This case study looks at how Vicks created a ‘Superlike’ app to use the best social media content to their advantage- generating 7 times more engagement than the best brand pages in the country as a result.
Content marketing case study: AXA boosts brand awareness in Indonesia
AXA’s biggest challenge in Indonesia was to find ways to improve on the low awareness in the country of 240 million, which only had a 2% penetration level for insurance companies. This case study looks at how the insurance brand ditched ‘pushy’ sales tactics in favour of strong digital content on social and mobile platforms to create buzz around the brand.
Social media marketing: The Dulux Color Run
Described as “the happiest 5K on the planet”, the Color Run is a unique race held in cities all over the world. It’s an untimed race in which thousands of participants are doused from head to toe in different colours at each kilometre, a hugely popular event in Indonesia. As one of the sponsors of the event Dulux used social media to amplify its brands association with the event.
