Here are the top digital marketing data and case studies that caught our eye.

UK election: Labour ‘would benefit most from online votes’

Labour would be the party to benefit most from online voting and compulsory voting in the 2015 UK General Election, according to new research.

Mobile-only users overtakes PC-only users for first time in US

The number of mobile-only adult internet users exceeded the number of desktop-only internet users in the US for the first time, according to new research.

Global video viewing habits: Age and device determines preferences

Globally, consumers largely favour TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch. This infographic from Nielsen tracks how video viewing habits vary across the globe.

Google‘s paid shopping searches rise 118% (infographic)

The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, according to new research.

CASE STUDIES

Reactive marketing case study: How brands welcomed Princess Charlotte

As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message.

Her Royal Highness The Duchess of Cambridge was safely delivered of a daughter at 8.34am.

— Kensington Palace (@KensingtonRoyal) May 2, 2015

Facebook marketing case study: Toyota gets satisfied hybrid car owners to do the selling for them

In Norway, Toyota Hybrid drivers are the most satisfied car owners. Toyota decided to capitalise on this and let hybrid owners’ help with marketing and recruit new buyers.

Facebook case study: Femina lets women of India write for magazine via social media

Women’s magazine Femina India used Facebook as a platform to create India’s first crowd-sourced magazine issue giving women the opportunity to express themselves.