The overall digital ad spend during the period was £2.59bn, up from the previous year. The suggested reason for the rise in digital adspend is the statistic that 58% of the UK now own a smartphone. By far the most popular form of digital advertising was paid for search which accounted for 59%. View larger […]
The overall digital ad spend during the period was £2.59bn, up from the previous year. The suggested reason for the rise in digital adspend is the statistic that 58% of the UK now own a smartphone. By far the most popular form of digital advertising was paid for search which accounted for 59%.
