Video viral of the week: Adobe parodies pop-up ads in ‘Snakebite’ campaign

Apr 15, 2016 | Online advertising, Online video, Viral and buyrals

Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below… Featuring two friends on a hiking trip that takes an unexpected turn, the pair find themselves victims to an onslaught of poorly placed […]

Adobe has launched a new video ad aimed at marketers and brands, which plays on the high profile ad blocking industry debate. See why it’s our video viral of the week below…


Featuring two friends on a hiking trip that takes an unexpected turn, the pair find themselves victims to an onslaught of poorly placed mobile ads in the midst of a crisis.
This new advert from Adobe, named ‘Snakebite’, highlights how a bad customer experience can come back to ‘bite you’ and encourages more personal, relevant engagement with customers.
The ad was created by agency Goodby Silverstein & Partners as part of the ongoing “Do you know what your marketing is doing?” campaign for the brand.
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