Video viral of the week: Pot Noodle spoofs Trump with “Gary the bricklayer”

Feb 1, 2017 | Online advertising, Online video, Unilever - Research, tips and news for marketers, Viral and buyrals

Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of “Gary” the bricklayer—a man whose public antics closely mirror Trump’s. See why it’s our video viral of the week below… A continuation of Pot Noodle’s “You can make it” campaign the online video coincided with Donald Trump’s inauguration as US president. […]

Unilever-owned Pot Noodle has launched a humourous video showing the rise to power of “Gary” the bricklayer—a man whose public antics closely mirror Trump’s. See why it’s our video viral of the week below…


A continuation of Pot Noodle’s “You can make it” campaign the online video coincided with Donald Trump’s inauguration as US president.
The satirical spot tells the story of a humble brickie who climbs to the top to become president of the United States, despite an apparent lack of qualifications or talent.
The first ad in the “You can make it” campaign, launched in 2015, depicted a young man who realises his dream as a boxing ring-boy.

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