The growth of digital media means that consumers are accessing media from n ever-growing number of different platforms and devices. So how can marketers adapt to this increasingly complex audience? This whitepaper from Maxymiser looks at how to create a successful optimization strategy to improve conversion, retention and average customer spend. Many companies are now […]
The growth of digital media means that consumers are accessing media from n ever-growing number of different platforms and devices. So how can marketers adapt to this increasingly complex audience? This whitepaper from Maxymiser looks at how to create a successful optimization strategy to improve conversion, retention and average customer spend.
Many companies are now recognizing that in a world of mobile devices and increasingly sophisticated online services, the creation of an excellent customer experience requires a different approach, above and beyond the active management of website conversion rates. The emphasis is no longer on the new landing page, product launch or creative promotion; organizations also need to embrace personalization and optimization across channels to improve conversion, retention and average customer spend.
Yet today even if the digital marketing, ecommerce or interactive teams have the remit to move beyond basic improvements in conversion, the vast majority of optimization projects, even website development projects, are tactical. By integrating optimization more tightly into the overall business strategy, organizations can transform the customer experience and deliver additional incremental revenue to the business.
View the white paper here, exploring the five key steps to a successful optimization strategy.
