With digital transformation still widely misunderstood by many B2B organisations and even feared at the C-level, digital agency Deeson has launched a new white paper to demystify what it means and help organisations get to grips with the change needed to stay ahead.
Entitled, ‘Driving B2B digital transformation: the roadmap to success’, the paper analyses the brave new world of B2B marketing and pinpoints common pitfalls to engendering change, such as overcoming digital FOMO (fear of missing out) and implementing technology for the sake of it. Produced to help organisations understand the right drivers for change and identify the best approach to digital transformation, Deeson sets out how to undertake a digital transformation journey and win the hearts and minds of those involved along the way.
Cautioning organisations not to prejudge what they require, Deeson explores how to conduct a digital health check to understand the state of play, think strategically for a big picture view, build advocacy across the workforce to get everyone on board and embrace change for a future proofed set-up.
Tim Deeson, founder of Deeson, comments: “When confronted with the need to digitally transform, it’s not surprising that it can seem a daunting prospect, especially when tied in with digital elements that might be well out of an organisation’s comfort zone.
“It’s really important to remember that digital transformation doesn’t necessarily mean tackling everything at once or turning every process on its head. It also doesn’t mean focusing solely on technology.
“Change is scary, we understand that, but do you know what is scarier? Becoming obsolete because you are simply unable to compete in the digital world. Instead of fearing transformation, we encourage all B2B business leaders to embrace it and take their first steps towards a transformed future.”
For more information and to download a copy of the new white paper click here.
