Yandex is now offering online stores a new model for listing their products onYandex.Market, as the Russian internet giant looks to boost its ecommerce tools. From next month customers will be able to purchase directly from Yandex Market, going straight to the checkout without leaving the webpage. Online stores can now add checkout functionality for […]
Yandex is now offering online stores a new model for listing their products onYandex.Market, as the Russian internet giant looks to boost its ecommerce tools.
From next month customers will be able to purchase directly from Yandex Market, going straight to the checkout without leaving the webpage.
Online stores can now add checkout functionality for their products directly on the Yandex.Market site and Yandex will adopt a Cost PerAction (CPA) model for purchases.
This simplifies the checkout process and Yandex is hoping the move will lead to a higher conversion rate for online stores.
Using the CPA model, stores will pay Yandex a percentage of the value of each order, regardless of the product category.
Yandex said in a statement: “We are now offering a benefit to stores and shoppers alike – online stores will pay only for tangible results, while shoppers will find it easier to find and buy what they need.”
