Health is a key topic on the minds of parents and students in the UK, with almost half (46%) of the content related to education discussing topics around health, according to a new report.
The study, from discovery platform Taboola, analysed 5 million educational web pages and 490 million unique users, over the past year from June 2017 to June 2018.
It found that ‘nutrition’ and ‘lunch’ also rank highly with 11 and 10% of educational page views related to these topics.
Given that a recent House of Commons report shows 10% of children are obese by age 5 and 20% by age 11, these findings may signal an increase in concern over healthy eating in childhood.
In comparison to ‘health’, ‘technology’ related education reads only account for 1 in 20 (5%) of online activity. When it comes to the back-to-school shopping period however, specific technology products increase in popularity – ‘computers’ account for 6% of all content read, and ‘smartphones’ 2%, whereas the more traditional school materials such as notebooks and calculators don’t feature at all.
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