Google now shows recipe options on food searches

Jan 3, 2017 | Search engine marketing

Google has updated its search engine to display suggestions for recipes when users search for types of food. The changes are part of Google’s “knowledge graph”, a two-year old feature designed to help users find better results for their searches straight from search itself. With the new food feature, users will now see a carousel […]

Google has updated its search engine to display suggestions for recipes when users search for types of food.
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The changes are part of Google’s “knowledge graph”, a two-year old feature designed to help users find better results for their searches straight from search itself.
With the new food feature, users will now see a carousel of cards at the top of the display with recipe suggestions.
When a user clicks on the cards they are taken to the recipe itself, which are provided by high-profile cooking sites including AllRecipes and Food Network. Google has not said if these links are sponsored or organic.
Google is also providing filters for recipe results under the search bar, with more suggestions to refine the search.
For example, “chicken soup” provides links to “noodle soup” and “chicken noodle”.
Users can also choose a “view all” link, which will take them to a more detailed view of the recipes Google is suggesting.
At launch, the recipes are currently only available on mobile.

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