As 2013 comes to an end, Greenlight has taken a look at what 2014 holds for the digital marketing industry. The marketing agency filmed their directors as they provided insights into the advancements that can be expected in SEO, PPC, Social Media and eCommerce. Watch the full video here: Highlights SEO – Adam Bunn, SEO […]
As 2013 comes to an end, Greenlight has taken a look at what 2014 holds for the digital marketing industry. The marketing agency filmed their directors as they provided insights into the advancements that can be expected in SEO, PPC, Social Media and eCommerce.
Watch the full video here:
Highlights
SEO – Adam Bunn, SEO Director argues that schemas (html tags, that webmasters can use to markup their pages in ways recognized by major search providers) aren’t really driving great results for businesses. However, the Authorship programme is something that should be given more consideration in 2014.
PPC – Hannah Kimuyu, Paid Media Director, predicts that audience targeting will become the focus of brands’ digital marketing strategies. In 2014, there will be more variety in terms of advertising strategy.
Social Media – Ciaran McManus, Social Media Strategist, predicts that social advertising will boom in 2014 as it’s much more accountable than it ever has been.
eCommerce – Kevin Murray, Director of eCommerce & Technology predicts that data will feed into personalisation from an eCommerce perspective.
Watch the discussion in full to hear Greenlight explain their predictions for 2014 in detail and learn more about how these predictions can help inform your digital marketing strategy.
Source: http://www.greenlightdigital.com/
