Facebook boosts ad-tracking controls in UK

Jan 31, 2020 | Ad tech, Facebook marketing, Online advertising, Social

Facebook will stop requiring iPhone app makers
Facebook has launched a new tool that lets people see which apps, businesses and websites are sharing their information with the social network.

The tool lets people “clear” this “off-Facebook activity” data from their account and opt out of the information being used for targeted advertising.

But while the new tool disconnects a person’s profile from the data shared by advertisers, it is not completely deleted.

The tool also lets people opt out of targeted advertising based on off-Facebook activity.

People who opt out will still see ads but they will be “less personalised”.

Off-Facebook activity can be tracked in the latest version of the app or on the Facebook website

Trending topics

blogging Europe Facebook Brazil publishing Wikipedia Gen Z’s consumer behaviours mean they’re rejecting marketers’ classic playbooks innovation apps mobile adv digital data Huawei VR Left-leaning news sources were considerably more popular than right-leaning outlets in US ‘swing states’ in the run up to the 2020 presidential election luxury Disney government Search Snapchat IoT digital trends adspend digital skills christmas. video FMCG security UK Russia Netflix Clothing Africa Verizon Singapore advertising hospitality adt hacker CSR financial services con Maps Samsung broadband nike Christmas Ikea Education games new data can reveal. Yahoo Regulation Netherlands PR Ireland re ema Digital Case Studies fmg smartphones global agencies digital Intelligence dig digi France iPad reddit adidas Spain USA Italy India local WH Smith technology charity user generated content Germany retail sport gover Agency analytics soc Middle East video viral uber Latin America so CRM Google design KFC yout P&G Valentine's Day Twitter digital marketing content gumtree YouTube itv growth hacking newspapers China BBC tech and this all stems from their demand for the truth media CX eBay Cannes ec AR audio Coronavirus consumer insight mobile internet infographic images spotift Android email adtech Amazon Asia Pacific ai health d Privacy music whatsapp demographics digital Intelligence Social TikTok vodafone Japan marketing chri comScore Pinterest Influencer Marketing Entertainment data Microsoft automotive brands ski according to new research. restaurants adobe internet use Alibaba croatia mobile marketing indonesia Estonia Wechat Apple sky dig Travel gaming ecommerce gambling Instagram Australia top story three

All topics

Previous editions