85% of companies don’t respond to customer tweets (infographic)

Jul 28, 2014 | Social media

New research by YouGov on behalf of Webhelp has found that only 15% of leading companies responded to tweets from customers, and 64% of businesses took more than an hour to reply. The “Connected Customers Survey” also found that 88% of customers hate being given inconsistent information across different communications channels. The study found differences […]

New research by YouGov on behalf of Webhelp has found that only 15% of leading companies responded to tweets from customers, and 64% of businesses took more than an hour to reply.


The “Connected Customers Survey” also found that 88% of customers hate being given inconsistent information across different communications channels.
The study found differences in expectations from different age groups. While 84% of people would rather communicate by phone, this falls to 69% for the under-35’s. Furthermore, 20% of people under 44 expect companies to provide a web chat feature, although only 13% of firms actually offer this service.
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