Bot backlash: 70% of Facebook chatbot interactions “fail to understand users”

Mar 3, 2017 | Facebook marketing, Social media

Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report. In response, Facebook is reportedly training Messenger bots to handle “a narrower set of cases, so users aren’t disappointed by the limitations of automation.” The […]

Facebook has seen 70% of its chatbot interactions fail, meaning that the AI couldn’t understand what users were saying and humans had to step in, according to a news report.
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In response, Facebook is reportedly training Messenger bots to handle “a narrower set of cases, so users aren’t disappointed by the limitations of automation.”
The Information suggests that in aggregate the bots could only fulfill 30% of requests without a human stepping in.
Facebook isn’t the only company pushing developers to build out chatbots. Microsoft CEO Satya Nadella has made it his mission to build out the technology — Conversations as a Platform — to support a variety of media, everything from Skype to search.
Forrester Research reports that most bots aren’t ready to handle the complexities of conversation and still depend on human intervention to succeed.
A report released in December 2016 — Chatbots 101: Building Conversational Interfaces — details how successful chatbots depend on core technology such as natural language processing, artificial intelligence, and machine learning.
While Forrester Research put chatbots on its 2016 list for hyped technology, Gartner estimates that 85% of all customer interactions will not require human customer service reps by the end of this decade as CRM software and personalized chatbots that recognize faces and voices reduce the need for traditional call centres.

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