Using hashtags in Facebook posts have been slow to take off on the social network, with most brands neglecting the new technique, according to new data. Read the full report on Slideshare below: REPORT: Facebook Hashtags, Post Engagement, And Industry Leaders – By Simply Measured from Simply Measured The report, from Simply Measured, looked at […]
Using hashtags in Facebook posts have been slow to take off on the social network, with most brands neglecting the new technique, according to new data.
Read the full report on Slideshare below:
REPORT: Facebook Hashtags, Post Engagement, And Industry Leaders – By Simply Measured from Simply Measured
The report, from Simply Measured, looked at several aspects of Facebook engagement.
The report anaysed activity from the Top 100 brands on Facebook and found that hashtag adoption was strong. By the end of June, data showed hashtag usage had increased 20 percent.
The report also said that of the Facebook posts analysed, hashtags were not driving additional engagement and are performing at the same rate as other posts.
Simply Measured followed up by saying:”As brands integrate more Facebook hashtags in social campaigns, and Facebook users become more familiar with discovering content through hashtags, post engagement will indicate whether including hashtags is an effective brand tactic.”
Researchers show that posts using the newly introduced hashtags perform only as well as those without it, suggesting that users are not yet finding brand posts by their tags.
The study showed that visual content is by far the primary driver for engagement on Facebook.
Pictures posted by top brands average more than 9,400 engagements, which includes likes, comments and shares, per post, while videos average more than 2,500, ‘BusinessNewsDaily’ reported.
Researchers said when it comes to text posts, brands must walk a fine line.
Analysis of more than 500 status updates from the top brands shows that the longer a status update is, the less engagement it typically receives.
However, if a status update is too short — less than 50 characters — it may not be long enough to capture viewers’ attention or provide the necessary context to drive the number of likes, shares and comments a company would like.
“For most brands, Facebook is no longer just a network; it has become the hub of their social marketing efforts and one of the most effective ways to engage with fans,” said Adam Schoenfeld, CEO of the firm Simply Measured.
