Following its successful ‘Art of the Trench campaign, luxury fashion brand Burberry has teamed up with Google to let people capture their kisses by direct contact with their touch screen device, adding a personalised message and send on to friends across the globe. Kisses.Burberry.com lets Google Chrome and mobile users share “kisses” via a desktop […]
Following its successful ‘Art of the Trench campaign, luxury fashion brand Burberry has teamed up with Google to let people capture their kisses by direct contact with their touch screen device, adding a personalised message and send on to friends across the globe.
Kisses.Burberry.com lets Google Chrome and mobile users share “kisses” via a desktop camera or touchscreen device’, says Marketing Week.
These ‘they can then personalise, by adding a Burberry Beauty lip colour’, before sending it on.
The “journey’ of each kiss is then ‘brought to life’ via a 3D animation using Google Earth and Streetview.
According to Burberry Chief Creative Officer Christopher Bailey, the experience is designed to give technology “a bit of heart and soul.”
The initiative is part of Google’s Art, Copy & Code project, an ongoing series of storytelling collaborations between Google and brands.
Sending and receiving a postcard is itself fun and engaging, but equally cool is the map of kisses users can view at the end, which shows cards being sent from city to city in real-time.
The YouTube video below has already notched up half a million views three months after the campaign went live.
Kisses.Burberry.com
