With the Consumer Electronics Show (CES) wrapping up for another year, attendees, consumers and experts are sharing their thoughts on technologies unveiled across social media. New research indicates cars and gaming stole the limelight this year, generating the most Twitter and Facebook buzz around the event. Social media analysis platform ForSight ran a social media […]
With the Consumer Electronics Show (CES) wrapping up for another year, attendees, consumers and experts are sharing their thoughts on technologies unveiled across social media. New research indicates cars and gaming stole the limelight this year, generating the most Twitter and Facebook buzz around the event.
Social media analysis platform ForSight ran a social media monitor on social media conversations surrounding CES, analysing Twitter and Facebook posts.
The ForSight platform has 175 billion posts in its database, and analyses around 300 million tweets per day.
The findings include:
From 108,595 social media posts, Crimson Hexagon’s ForSight found that car-related technologies were most prominent of social media analysis, generating almost a third (29%) of the conversation: This 29% of ‘car conversations’ included:
* 18% of which were talking about driverless and automated cars, such as Google’s automated car that drove 300,000 miles with no accidents, as well as Toyota and Audi * 11% talked about apps and accessories for cars, such as Garmin’s K2 ‘glass cockpit’
21% of the CES social media conversation was gaming related including: *12% of conversations specifically about NVIDIA, the creator of visual computing technology, and its Project Shield, an Android-powered gaming device 9% of social media conversations were about other gaming companies and technologies, referencing apps and products, such as the Roccat Ryos mechanical keyboard
* Mobile phones generated 12% of CES social media conversation * Tablets generated 11%, respectively
Despite its reputation for gigantic TVs, CES social media conversations about TVs were statistically low/irrelevant compared to other conversations
Source: http://www.crimsonhexagon.com
