Digital marketing formats: Which format generates the most value for marketers?

Nov 19, 2013 | Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing

This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook marketing provides the least value to a business with marketers on average giving it […]

This chart shows the perceived business value digital marketing channels provide marketers. Marketers’ answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook marketing provides the least value to a business with marketers on average giving it 3.5 out of 5. Email marketing proves to still be relevant, coming in third with 3.8 out of 5.
This chart shows the perceived business value digital marketing channels provide marketers. Marketers' answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook marketing provides the least value to a business with marketers on average giving it 3.5 out of 5. Email marketing proves to still be relevant, coming in third with 3.8 out of 5.


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