After many attempts to break into ecommerce Facebook is testing another buy button- this time letting businesses turn their pages into e-commerce sites. Facebook has previously tested buy buttons attached to sponsored posts in the News Feed, but this new initiative puts every step of the transaction hosted within Facebook, making buying an item easier […]
After many attempts to break into ecommerce Facebook is testing another buy button- this time letting businesses turn their pages into e-commerce sites.
Facebook has previously tested buy buttons attached to sponsored posts in the News Feed, but this new initiative puts every step of the transaction hosted within Facebook, making buying an item easier for shoppers.
The move gives businesses a way to monetise their Facebook pages without paying for sponsored posts.
Facebook is testing the initiative with a limited number of businesses, and hasn’t yet shared the names of those businesses.
Facebook is already using buy buttons in your News Feed, but its new initiative is a little different.
The network is still offering the buy button on posts in News Feed, and is also working on a personal assistant (codenamed “Moneypenny”) within Facebook Messenger that would help you look for and buy products.
According to The Information, that service would be the digital equivalent of a personal concierge in a department store like Nordstrom, and would enlist real people to assist shoppers.
