Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls.
Tbh (as in ‘to be honest’) is geared toward teenagers, and has been a viral hit in the US, achieving 5 million downloads and generating 1 billion messages in just two months.
According to TechCrunch, Facebook paid “under $100 million” for the startup.
Tbh co-founders, Nikita Bier, Erik Hazzard, Kyle Zaragoza, and Nicolas Ducdodon, will move to Facebook’s headquarters, and continue working on the app.
The app works by letting users create surveys and send them anonymously to their friends, such as “Who is most likely to be president?”
Each question is review by the tbh team before the user can send it out.
