Facebook plans ‘Sympathize’ button

Dec 10, 2013 | Facebook marketing, Social media

Facebook is considering the launch of a new ‘sympathise’ button planning as an alternative to its hugely successful ‘like’ icon. The move follows demand for alternatives to the ‘like’ button- with many consumers having an interest in a ‘dislike’ button- especially for annoying ads. The ‘Sympathize button’ was initially created by an employee during Facebook […]

Facebook is considering the launch of a new ‘sympathise’ button planning as an alternative to its hugely successful ‘like’ icon.


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The move follows demand for alternatives to the ‘like’ button- with many consumers having an interest in a ‘dislike’ button- especially for annoying ads.
The ‘Sympathize button’ was initially created by an employee during Facebook hackathon held “a little while back” an reportedly became an instant hit, according to the Huffington Post.
This button would appear when users post a gloomy update (for example Sad or Depressed from Facebook’s list of feelings) in place of ‘Like’.
Facebook engineer, Dan Muriello, told Huffington Post that though the idea of a ‘Sympathize’ button was warmly welcomed by others at the company, the button is still some time away from becoming a reality.
Muriello said, “It would be, ‘five people sympathize with this,’ instead of ‘five people ‘Like’ this.’ Which of course a lot of people were — and still are — very excited about. But we made a decision that it was not exactly the right time to launch that product. Yet.”
So, may be in another few months, users won’t have to awkwardly like a post of someone’s dog passing away or when they break up with their partner.
Facebook hackathons have created some of the most popular products of the website, such as the Like button, TimeLine and Chat messenger.

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