Facebook has updated its advertising policy, pledging that its newsfeeds will contain fewer ads for products or services that users are not interested in, as the social network looks to boost its appeal to both users and advertisers. Facebook warned that some marketers “may see some variation in the distribution of their ads” in coming […]
Facebook has updated its advertising policy, pledging that its newsfeeds will contain fewer ads for products or services that users are not interested in, as the social network looks to boost its appeal to both users and advertisers.
Facebook warned that some marketers “may see some variation in the distribution of their ads” in coming weeks, without going into further detail.
The market leading social network currently adds one paid ad into every 20 “stories” users see in their newsfeeds, and generates roughly 85% of its revenue from advertising.
Facebook claims that a user’s behavior tells its algorithm about the preferences of a user. If a person interacts with the ad by either clicking on it or sharing it or liking it, the algorithm learns that the ad is relevant to that particular user.
On the other hand if the user decides to hide the ad from the newsfeed, it means that the person wants to see less ads of such type.
Now, the company is trying to make the ads more noticeable without sparking a backlash among its 1.15 billion users.
In a statement, the company said: “When deciding which ad to show to which groups of people, we are placing more emphasis on feedback we receive from people about ads, including how often people report or hide an ad”.
“If someone always hides ads for electronics, we will reduce the number of those types of ads that we show to them,” the company added.
Read the official company blog post here
