Foursquare users can now tap an in-application button to order up an Uber ride, through a partnership with a deep-linking tech company called Button. The option is built on Button’s DeepLink Commerce platform and summons up the Uber button after a user indicates inter Button powers the partnership between Foursquare and Uber, which also marks […]
Foursquare users can now tap an in-application button to order up an Uber ride, through a partnership with a deep-linking tech company called Button.
The option is built on Button’s DeepLink Commerce platform and summons up the Uber button after a user indicates inter
Button powers the partnership between Foursquare and Uber, which also marks the debut of the technology on the Android platform and first expansion into international markets.
Along with the United States, the technology is live in Australia, Canada, Ireland, New Zealand, South Africa and the United Kingdom.
It has become obvious that discovery and engagement on mobile is far different than on desktop. It involves “traditional search” less often, admits Mike Jaconi, co-founder and CEO of Button. “Search has been the best indication of intent that the Internet has offered, and as a result, Google has dominated search and commerce,” he said. “In mobile, the pattern is different. Search doesn’t work as well on mobile since so much information resides in apps where it can’t easily be indexed.”
When a Foursquare user has indicated interest in going to a place that was searched for, Button’s DeepLink Commerce platform serves an Uber button, allowing them to order an Uber to their destination with a few simple taps.
Rather than using an API, which is much more difficult to integrate, Button’s technology pulls information from the Foursquare app, and deep links this content into Uber, sending traffic from one app experience to another. apps through one touch of a button.
