Ghost in the Shell: Tumblr and Paramount sponsor cyberpunk fashion event

Mar 1, 2017 | Content marketing, Social media

To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans. ‘Prototype’ will take place on March 7th during Paris Fashion Week, where the latest wearable technology will be showcased. The exhibition will feature creations from […]

To celebrate the release of ‘The Ghost in the Shell’ movie, Tumblr and Paramount Pictures are collaborating for an event to explore the future relationship between technology, fashion, and humans.
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‘Prototype’ will take place on March 7th during Paris Fashion Week, where the latest wearable technology will be showcased. The exhibition will feature creations from designers using technological advances to innovate the world of fashion, with garments that react to adrenaline, display video content, adjust the temperature of the wearer or change shape when they sense different sounds.
Curated by Tumblr, the event will also feature a headline performance from Viktoria Modesta, the ‘Bionic Pop Star’ and face of Channel 4’s Born Risky disability initiative. Following the event, Tumblr will showcase highlights and original content from the it online.
Featuring creations from designers using technological advances to innovate the world of fashion, the exhibition features garments that react to adrenaline, display video content, adjust the temperature of the wearer or change shape when they sense different sounds. Tumblr will showcase highlights and original content from the event online from March 10th.
The event will feature a headline performance from Viktoria Modesta, the ‘Bionic Pop Star’ who’s single Prototype inspired elements of this event through its exploration of fashion, art and technology. Modesta, who is also the face of Channel 4’s Born Risky disability initiative will be performing live to some the industry’s biggest opinion formers.
The Latvian born singer and model wears an extensive range of alternative prosthetic legs, regarding them as fashion items. Her approach to her disability makes her perfectly placed to explore the intersection of wearable technology and humanity – prevalent themes of Ghost in the Shell.
Hollywood costume designers, Chromat will also be at the event to exhibit their Adrenaline Dress. Powered by Intel the piece is composed of printed panels interlinked into an expandable carbon fibre framework which mimics the body’s ‘fight or flight’ reaction and changes shape to empower the wearer.
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Other exhibitors include:
Wise Wear
WiseWear, is an award winning boutique engineering and design firm that develops innovative products from “end-to-end.” WiseWear “fuses fashion with threads of technology” by seamlessly integrating proprietary biosensing and wireless communication technologies into everyday items. The industry refers to WiseWear as the first “FASHION-FUSIONISTS” which strive to make electronics invisible – a balanced blend of fashion, form and function. Fashion icon Iris Apfel is an avid spokesperson for the Socialite Collection.
Cutecircuit
The internationally renowned fashion house has been attracting fans to its interactive designs since its launch in 2004. With celebrity advocates including Katy Perry, Nicole Sherzinger and Sarah Brightman, the brand innovates through the use of smart textiles and micro-electronics to create both ready to wear and haute couture collections. Pieces include a Kinetic Dress which reacts to the wearers surroundings and mood to a dress which can receive and display tweets in real time.
EMEL+ARIS
Creators of the ‘Smart Coat’, which uses Far Infrared technology to warm the muscles of the wearer, improving circulation to allow the wearers whole body to feel warm. The luxury jacket for men and women is designed to bridge the gap between fashion and function with six of the garments available to trial at the event.
Silvia Fado

Shoe designer Silvia Fado’s work explores the relationship between the movement of the body and fashion footwear design on the one hand, and high performance Sports footwear and body movement on the other. Her Kinetic Traces collection of Hydraulic Heels brings Sports footwear fundamentals to high-end fashion to create an arresting anthology which uses springs, rubber balls and pneumatic hydraulics to absorb shock. To download a collection of images, click here: https://we.tl/0CRlGHS6Dq
Ying Gao
Designer Ying Gao will present her project Incertitudes, two interactive garments which use dress makers pins to create motion. The pins are activated by the wearer’s partner in conversation and create an engaging display to the spectator.
The event will be held during Paris Fashion Week on March 7, 2017 from 6-9pm at Le Dôme, Eléphant Paname. The restored Napoleonic mansion fuses history with innovation to create a unique space which will bring the themes of the event to life.
Ghost in the Shell opens in UK cinemas on March 31st 2017. Ghost in the Shell opens in France on March 29th 2017.

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