Influencer marketing goes programmatic: kasitoko helps standardise approach

As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing.

One of the main problems solved by kasitoko’s technology is manual publishing on influencers’ social network profiles.
Many advertisers and networks had no control over the timing and the distribution of content published by influencers, advertisers also found it difficult to measure results.
kasitoko aims to solve the problem with a white label platform that helps networks affiliate their influencers through a mobile app. This will enable them to automatically manage their Facebook, Twitter, and Instagram profiles.
Once an influencer accepts a campaign, it is published at the time set by the advertiser, with the pre-approved message, and on the selected social networks. All of this done automatically.
Additionally, kasitoko provides a system that helps prevent fraud by identifying false followers. Additionally, kasitoko has developed an algorithm that ensures effectiveness in each campaign by choosing the right influencers based on the target of the campaign.
After several months of development, kasitoko’s technology being tested by 15 influencer marketing networks across France, UK, Italy, Switzerland, Holland, Mexico, Colombia, Ecuador, and the United Arab Emirates.
In the following months, another 40 networks will join kasitoko’s portfolio, once the beta period of the platform is finished.
With more than 50 networks using the technology by January, the kasitoko marketplace that centralized busying influencer social networks actions in one place.
Agencies and advertisers can access the inventory of each network from one end point, allowing them to choose the right influencer for each campaign, regardless of the network the influencer belongs to.
www.kasitoko.com