Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section. Until now, Instagram Stories ads have only offered broad “reach” objectives for branding purposes and not more targeted marketing goals. The new move sees the company expand into more immediate and measurable responses form people, such as app installation and sign-ups […]
Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section.
Until now, Instagram Stories ads have only offered broad “reach” objectives for branding purposes and not more targeted marketing goals.
The new move sees the company expand into more immediate and measurable responses form people, such as app installation and sign-ups on websites.
In March, Instagram started selling sponsored videos in between Stories, a similar ad format to the one Snapchat developed. Instagram already let brands and publishers embed links in their unpaid stories.
