After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked for the first time is a worrying sign of things to […]
After much hype last year, ‘the ‘Internet of Things’ is becoming big business, with Google buying smart thermostat maker Nest while expanding its ‘Android for cars scheme’. As more everyday devices become linked to the web, the fact that a ‘smart fridge’ was hacked for the first time is a worrying sign of things to come- but the new opportunities to target and advertise to consumers are huge.
Apple’s iBeacon is starting to take off, with some US retailers adopting the technology (an alternative to near-field communication) that rewards users for browsing items in-store, while also offering discounts and information.
In the UK, Sky’s AdSmart signals a major shift in the TV ad industry, offering Internet-style personalised targeting for live commercial breaks.
As we enter 2014, new trends are starting to emerge. This month we look at the decline of guest blogs for SEO, global digital audience trends and the marketing technology landscape (in one huge infographic).
Read our full monthly newsletter for January 2014 here
