Measurement, video and social CRM are the top spending priorities for CMOs, according to new research. The data comes from iStrategy, the integrated marketing conference for CMOs. The research lists spending priorities for CMOs over the next 12 and 24 months, and measurement is top of the list both in the short and longer-term. Video […]
Measurement, video and social CRM are the top spending priorities for CMOs, according to new research.
The data comes from iStrategy, the integrated marketing conference for CMOs.
The research lists spending priorities for CMOs over the next 12 and 24 months, and measurement is top of the list both in the short and longer-term. Video and branded content is an immediate priority, and over the next 24 months, CMOs will invest in social CRM.
The priorities for the next 12 months (2013/14)are:
1. Monitoring, measurement and tracking
2. Video and branded content
3. Customer engagement
And priorities for the subsequent 12 months (2014/15) are:
1. Monitoring, measuring and tracking
2. Social CRM
3. Customer engagement
iStrategy researched the views of 400 CMOs from some of the biggest brands in the world, attending its iStrategy conferences in 2013.
John Whitehurst, global head of iStrategy, says: “Long-term, brands are focusing on developing deeper relationships with their customers. Social media is becoming more ingrained in the business. The natural next step is to integrate social data to CRM systems. As ever, evaluation and measurement stays a top priority, particularly in social media.”
http://istrategyconference.com/
