A new tool that lets brands and agencies identify, track and analyze logos contained in billions of social media posts across platforms has gone live, with O2 among the first brands to sign up. The Crimson Hexagon ForSight social analytics platform is designed to give brands the ability to better understand and measure their value […]
A new tool that lets brands and agencies identify, track and analyze logos contained in billions of social media posts across platforms has gone live, with O2 among the first brands to sign up.
The Crimson Hexagon ForSight social analytics platform is designed to give brands the ability to better understand and measure their value in the context of customers’ everyday lives.
As consumers increasingly rely on photos to share meaningful moments on social media, the image analysis capability.
“So many posts get shared across Instagram, Pinterest and Snapchat on a daily basis, and we don’t know how much value that’s creating for our brand or where our logo is being shared. With image analytics from Crimson Hexagon, we’re able to see where our logo is used and what the overall halo effect is on our brand,” said Daryl West, social media insight lead at O2 Telefonica UK.
John Donnelly III, senior vice president of global sales and marketing at Crimson Hexagon said, “Investing in image analysis means giving our customers access to a more complete data set that will enable them to more effectively incorporate social insights into decision-making.
Identifying logos in images goes beyond boosting vanity metrics and total impression numbers; it helps brands to gain a measurable return on the social conversations, as well as track the ‘share of eye’ with respect to key moments.”
Crimson Hexagon plans to launch additional features later this year that will continue to help customers thrive in the visual social media era. Image analysis is currently in beta.
