Six out of 10 Internet users between the ages of 50 to 64 are on social networks, with numbers growing fast, according to new research. The global study, from Pew Research Center, also shows that just 13% of those over the age of 65 were users of social networking in 2009, with that figure tripling […]
Six out of 10 Internet users between the ages of 50 to 64 are on social networks, with numbers growing fast, according to new research.
The global study, from Pew Research Center, also shows that just 13% of those over the age of 65 were users of social networking in 2009, with that figure tripling to 43%.
Overall, Pew’s research found that nearly three-quarters (72%) of online adults now use some type of social network, a massive hike since 2005 when only 8% did so.
Among young adults between the ages of 18 and 29, 89% now use social media, as do 78% of those between the ages of 30 and 49.
Pew also chose to ask about Twitter as a stand-alone question, and found that 13% of Internet users aged 50-64 use the service. Only 5% of wired 65+ers are on Twitter.
Our own 2013 Social, Silver Surfers research found higher rates of Twitter use than Pew — nearly 40% of our Baby Boomer respondents aged 50-64 said they had at least tried the service, along with 26% of 65+ seniors. However, our data showed Facebook continues to be the more dominant network among matures.
