Pinterest is rolling out its Pinterest Propel product to business accounts in the UK and Ireland, in addition to Australia, Canada and New Zealand.
Pinterest Propel debuted last year with the goal of providing guidance and support to businesses and agencies in the U.S. and Canada that were new to advertising on the social network.
Since introducing Pinterest Propel in the US, Pinterest has seen a 50% year-on-year increase in small business advertisers on Pinterest.
In the past year, Propel has helped companies like artnaturals, Chatbooks, Craftsy and Hubble drive traffic and reach new customers. In the first 90 days, businesses using Propel see up to 3x more clicks and 15% lower CPCs than businesses not in the program.
Pinterest is also announcing that it’s hired a new global head of SMB, Matt Hogle. Matt is joining Pinterest after nine years at Facebook where he helped build the platform’s sales and operations for small businesses. His experience building sales and operations programs will help us develop several new programs geared to SMBs.
Over the past few years, Pinterest has introduced features that make it even easier to create and manage Pinterest Ads. For example, it’s made it possible to set up a Promoted Pin in just a few quick steps with the “Promote” button on each Pin.
