Sky turns Vines into games to promote hospital drama ‘Critical’

May 27, 2015 | Marketing through gaming, Online advertising, Online video, Social media, Twitter marketing

Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical. Are you ready for tonight's #Critical ? Test your precision by dropping Justin's headphones round his neck It’s the first time a broadcaster in the UK has used Vine to gamify show content in this way. Social […]

Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical.

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