Social app Snapchat is now installed on more than 18.6% of devices in the US, fast catching Twitter, according to new research. The study, from Onavo, indicatesthat Snapchat was used by 18.6% of all iPhone owners in the US in June 2013, up 10.5% month-on-month, making it the ninth most popular iPhone app there in […]
Social app Snapchat is now installed on more than 18.6% of devices in the US, fast catching Twitter, according to new research.
The study, from Onavo, indicatesthat Snapchat was used by 18.6% of all iPhone owners in the US in June 2013, up 10.5% month-on-month, making it the ninth most popular iPhone app there in terms of usage.
Snapchat – which lets people send photos and videos that self-delete after between one and 10 seconds after being viewed – is still a long way behind Facebook (used by 72.5% of US iPhone owners) and Instagram (36.6%), but Twitter’s 26.7% market share is within Snapchat’s sights.
The study did not look at Android, but Google’s Paly store indicates that Snapchat has been installed between 10m and 50m times on Android smartphones.
In June, Nielsen claimed that Snapchat had more than 8m monthly active users in the US across iOS and Android, but its survey only covered adults aged 18 and above.
Snapchat’s funding round in June valued the company at $800m, despite the fact that the free app has yet to make any revenues at all: it doesn’t include ads or charge its users via in-app purchases, although it’s expected to add the latter in the coming months.
http://www.onavo.com/
