Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.
The study, from investment firm Piper Jaffray, quizzed teens in the US about their media habits.
This autumn survey found that 47% of surveyed teens say Snapchat is their preferred social media, up from 39% in the spring.
Instagram hasn’t been the preferred social network of teens since 2015, however, its copycat moves have been paying off reportedly eating away at Snapchat’s share of new users, according to more data from Adobe.
Back in the spring of 2015, Snapchat was their least preferred social media platform. And Instagram hasn’t been the most popular platform since 2015, according to the survey data.
Earlier this week Snapchat commenced the roll-out of Context Cards globally bringing additional information to Snapchat posts such as reviews, opening hours, directions and transport options.
For its latest report, Piper Jaffray surveyed 6,100 U.S. teens in 44 states who had an average age of 16 during fall 2017. The survey, distributed through teachers, includes teens both from average-income households ($55,000) and high-income households ($101,000), so the average household income for a teen in the study was $66,100, slightly above the national median.
