A single share on Google+ is worth more in revenue than a single referral on Twitter and Facebook, according to this new infographic looking at social media engagement from Addshoppers. The firm analysed $5 million spent in online purchases performed by the social commerce platform. The data indicates that while Facebok commands by far the […]
A single share on Google+ is worth more in revenue than a single referral on Twitter and Facebook, according to this new infographic looking at social media engagement from Addshoppers.
The firm analysed $5 million spent in online purchases performed by the social commerce platform.
The data indicates that while Facebok commands by far the highest percentage of all social revenue (39%) due to its dominant market share, an individual referral on Google+ is worth an average of $10.78 compared to Facebook’s $2.35.
The study also indicates that Twitter’s revenue per share is lower than that generated by Facebook, suggesting a lower level of social media engagement.
In terms of sector, Google+ performed particularly well for electronics, the research discovered.
View check out the infographic below, which compares the share values of social networks like Tumblr, Pinterest, and others.
View larger infographic
Source: www.Addshoppers.com
