Individuals honoured in the list are identified using a combination of LinkedIn insights and editorial signals, designed to capture the voices making a mark in their industries in each region and country.
To compile the list, the social network’s editors partnered with the LinkedIn Flagship Relevance team to uncover today’s most engaged – and engaging – members around the world in key segments.
It’s no easy task, considering the competition: over 2 million posts, videos and articles a day and tens of thousands of comments every hour – all generating tens of millions more shares and likes.
To find standout voices, we use a combination of data and editorial signals. We screen for engagement among professionals sharing in their area of expertise, looking at what kind of conversations – measured by engagement, including comments and re-shares – their original content is creating. We track relative follower growth, too: are these professionals attracting dedicated fans in their particular sector? Finally, we emphasize quality and diversity; the list should reflect the world we work in. All activity measured took place over a 12-month period, from mid-September 2017 to mid-September 2018, and as with all LinkedIn Lists, we excluded LinkedIn and Microsoft employees from consideration.
LinkedIn’s 25 Top Voices in the UK in 2018:
- Lucy Adams, CEO, Disruptive HR
- Somi Arian, Founder, Smart Cookie Media
- Roger Atkins, Founder, Electric Vehicles Outlook
- Yuval Atsmon, Chief Customer Officer, Globality
- Steve Blakeman, Managing Director, Global Accounts, OMD
- John Bird, Founder, The Big Issue
- Duena Blomstrom, Co-Founder, Emotional Banking and PeopleNotTech
- Simon Chan, Founder, DigiVue Consulting
- Jane Frankland, Managing Director, Cyber Security Capital
- Alexandra Galviz, Co-Founder, LocalX
- Lynda Gratton, Professor of Managing Practice, London Business School
- Harriet Green, Head of Asia Pac, IBM
- Mark Gregory, Chief Economist, EY UK
- David Hunt, CEO and founder, Hyperion Executive Search
- Leena Nair, Chief Human Resources Officer, Unilever
- Danielle Newnham, Co-founder, F Equals
- Sharon O’Dea, Co-founder, Lithos Partners
- Adam Rubins, CEO, Way to Blue
- Lex Sokolin, Global Director, Fintech Strategy
- Carol Stewart, Executive, Abounding Solutions
- Sue Unerman, Chief Transformation Officer, MediaCom
- Lisa Unwin, Founder and CEO, She’s Back
- Tendayi Viki, Managing Partner, Benneli Jacobs
- Jonathan A.J. Wilson, Professor, GSM London and Hult International Business School
- Jan Zijderveld, CEO, Avon