Here are the top digital marketing data and case studies that caught our eye. Global ad spending by medium: Internet gets 1 in 5 ad dollars In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart from ZenithOptimedia. EMEA digital ad trends: How are advertisers measuring […]
Here are the top digital marketing data and case studies that caught our eye.
Global ad spending by medium: Internet gets 1 in 5 ad dollars
In 2013, the internet passed newspapers to become the world’s second-largest ad medium, behind TV, according to this chart from ZenithOptimedia.
EMEA digital ad trends: How are advertisers measuring mobile success?
More advertisers in the Europe, Middle East and Africa (EMEA) region are turning to mobile to drive audience traffic and brand awareness than ever before, according to data from Millennial Media.
Mobile shopping trends: Over 50s most likely to ‘showroom’ while in store
Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research.
CASE STUDIES
Twitter case study: How Samsung won the 2014 Oscars with a star-studded selfie
At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its sponsor status at the film ceremony, merging old-school celebrity endorsements with the latest digital technology to reach millions of people.
If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap
— Ellen DeGeneres (@TheEllenShow) March 3, 2014
Spotify and Instagram marketing: Samuel Adams puts mobile first for new beer brand
Beer brand Samuel Adams has put mobile at the centre of its latest ‘Cold Snap’ seasonal brew, using games, ads, Instagram, Spotify and Facebook to promote its launch. The campaign feautured audio ads on Spotify’s iPhone application with the brand’s “For the Love of Beer” slogan. The ads promote Cold Snap and consumers are encouraged to learn more about the beer by clicking though a full-page ad. The beer brand is also leveraging Instagram to promote Cold Snap through the hashtag #SamAdamsBeer. Tagged photos are showcased on the site, and clicking on one prompts a new browser window to open.
China digital marketing case study: Porsche ‘birthday song’ and piano game reaches millions
In 2013, the Porsche 911 celebrated its 50th anniversary- marking the occasion with a birthday song on YouTube and Piano game that attracted millions of views and plays. This China digital marketing case study shows how the viral video for the luxury car brand achieved 2,840,316 views throughout the Chinese and overseas channels during two month.
Case study: Watch retailer campaign gets 1,300% ROI with remarketing
A precision remarketing campaign from digital agency Periscopix has resulted in 1,300% ROI for Watchfinder, the premium, pre-owned watch retailer. Average order value on the site has increased by 13% as a result of the campaign.
