Here are the top digital marketing data and case studies that caught our eye.

5 digital challenges for the Chief Marketing Officer

More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition is a top priority for 2014, according to new research by Deloitte and the ExactTarget Marketing Cloud, from salesforce.com.

Rise of second screeners: 16% of primetime TV viewers accessing social media

TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research.

10 reasons why people follow brands on Twitter (infographic)

Recently @ArgosHelpers raised a smile and attracted more than 1,500 new followers with an “epic reply” to a customer’s Tweet.

@BadManBugti Safe badman, we gettin sum more PS4 tings in wivin da next week y'get me. Soz bout da attitude, probz avin a bad day yo. LD

— Argos Helpers (@ArgosHelpers) March 8, 2014

This infographic from Twitter looks at why people follow brands and identifies major opportunity gaps waiting to be filled by brands that can develop engaging accounts.

Apps ‘more popular than mobile web’ in US

US smartphone users are switching to apps rather than mobile browsers when surfing the internet, according to new research.

US mobile marketing trends: Instagram overtaking Twitter

Instagram is being used by nearly a quarter of all smartphone owners in the US, and is set to overtake Twitter this year in terms of market share, according to new research looking at mobile marketing trends in the US.

Global mobile video trends: Larger screens driving mobile video usage

Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to a new report from Strategy Analytics looking at global mobile video trends.

Internet of Things ‘will shake up supply chains’

A massive rise in the number of connected devices making up the Internet of Things (IoT) will have a major impact on how the supply chain operates, according to a new report.

CASE STUDIES

April Fools’ round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from this year’s batch for your viewing pleasure…

Aliens invade bus shelter for Pepsi Max stunt

London commuters witnessed alien invasions, escaped tigers and giant tentacles emerging from a bus stop window, as part of this new video campaign from Pepsi Max. This case study looks at how the drinks brand generated 5 million YouTube views in a fortnight from a single YouTube upload (and some digital effects trickery)…

SnapChat marketing case study: McDonalds hires LeBron James for mobile ‘story’

In March 2014, McDonald’s became the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app.This case study looks at how the fast-food brand generated thousands on new followers within hours of announcing the stunt.

Video case study: Table Tennis star takes on robot to get 1m views in 2 days

In March 2014, Industrial robot firm Kuka Robotics ran a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. The teaser trailer for it racked up over a million YouTube views in February, and the full length version eclipsed it. The video has already racked up over 1.2m views on YouTube after just two days online.