Here are the top digital marketing data and statistics that caught our eye. How Twitter influences Christmas shopping (infographic) As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and gift ideas. This infographic looks at how twitter influences consumer behaviour in the […]
Here are the top digital marketing data and statistics that caught our eye.
How Twitter influences Christmas shopping (infographic)
As the festive season approaches, many Twitter users are actively seeking brands on the social network in the hope of getting deals and gift ideas. This infographic looks at how twitter influences consumer behaviour in the run up to Christmas.
10 best blogs of 2013: Tumblr reveals top trends
It was a big year for Tumblr, which was bought for $1.1 bn by Yahoo in one of this year’s most buzzed-about deals. Now, the blogging platform is flaunting its credentials with its first-ever breakdown of the year’s hottest trends, topics and celebrities.
Top viral blogs on Tumblr in 2013:
1. Reasons My Son Is Crying
2. This Charming Charlie
3. Hot-Dog Legs
4. Things Fitting Perfectly Into Other Things
5. The Worst Room
6. Brides Throwing Cats
7. Emojinal Art Gallery
8. Exploding Actresses
9. Yacht Cats
10. Buzzfeed Articles Without the GIFs
Top new and notable blogs on Tumblr in 2013:
1. The Official White House Tumblr
2. The Daily Bugle
3. Menswear Dog
4. Shit Rough Drafts
5. Nine Inch Nails
6. Black In History
7. Museum Gifs
8. National Geographic Found
9. Cook Your Cupboard
10. Walt Disney Animation Studios
http://YearinReview.tumblr.com
New generation of older shoppers ‘defy stereotypes’
Older shoppers are an active, canny and tech savvy group, but their reluctance to buy online remains an issue, according to new research.
iOS dominates over Android for Thanksgiving and Black Friday mobile shopping
Online shopping in the US through mobile devices was up 9% this year, and iOS led Android throughout the Thanksgiving and Black Friday shopping period, according to new research.
Black Friday and Cyber Monday trends: Changing multi-cultural shopping habits
The line between Black Friday and Cyber Monday is blurring, as many U.S. consumers are going online for holiday deals on the biggest shopping day of the year for brick-and-mortar retailers. While shopping tendencies among all consumers didn’t shift dramatically between 2011 and 2012, there were some significant changes among multicultural consumers.
ASOS is top UK retailer on Pinterest this Christmas shopping season
Online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas 2013.
Cyber Monday in the UK: Samsung users spend more than iOS
iPhone and iPad users lead the mobile shopping boom this Cyber Monday, but Samsung mobile users spent most per person when shopping online in the UK, according to new research.
Key findings from the report below:
• Online Sales Increased: by 31.6 percent compared to the same Monday in 2012. Average Order Value (AOV) was £81.17, an increase of 1.4 percent over last year. On mobile phones the AOV was £82.24, demonstrating increased consumer confidence in using mobiles for shopping.
• Mobile Shopping up 94 percent: Mobile traffic grew to 44.3 percent of all online traffic, an increase of 67 percent over 2012. Sales completed via mobile devices were also strong, growing 94.3 percent year over year, and exceeding 33 percent of total online sales.
• Smartphones vs. Tablets : Smartphones drove 23.9 percent of all online traffic versus tablets at 20.3 percent. When it came to making purchases, tablet users drove 20.3 percent of online sales, which was 57 percent higher than that of smartphones users, who drove 12.9 percent.. While AOV on all mobile phones was £82.24, it was £79.86 on tablet devices.
• iOS vs Android: iOS traffic generated 31.9 percent of all online traffic and 25.6 percent of all online sales while Android generated 11.38 percent of all online traffic and 7 percent of all online sales. On average, iOS users spent £79,98 per order, compared to £83.85 per order for Android. As the highest contributor to mobile percentage of both traffic and sales on Android, Samsung AOV was £86.20.
• Facebook vs. Pinterest: Shoppers referred from Facebook averaged £44.15 per order versus £59.59 per order for Pinterest referrals. However, Facebook referrals converted sales at over two times the rate of Pinterest referrals.
3 ways hackers can steal corporate credentials (infographic)
Cybercriminals are always on the hunt for user credentials (user name and password). If you have someone’s credentials, you can log into their systems, access valuable data, and perform fraudulent transactions on their behalf. This infographic from Trusteer explains how hackers can access your data- and how to avoid it…
Yahoo’s top trends of 2013: Miley Cyrus, Minecraft and iPhone 5 top list
As part of its review of the year, Yahoo has compiled more than 30 lists of popular searches broken down by specific questions, obsessions, news items, sports teams, comeback fads, political figures, music tours and weddings… even featuring a round-up video from the Anchorman himself, Ron Burgundy.
Here San Diego’s classiest gentlemen – joined by Champ Kind and Brian Fantana – reporting on the most popular search terms in Yahoo’s Year In Review.
