Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth. The ‘Twitter’s Amplify’ serviced product will insert advertising into relevant videos based on categories chosen by the advertiser. It bears similarities to the model used by YouTube, which offers payment […]
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth.
The ‘Twitter’s Amplify’ serviced product will insert advertising into relevant videos based on categories chosen by the advertiser.
It bears similarities to the model used by YouTube, which offers payment to YouTubers for featuring short ads before their own content.
Twitter has not yet revealed what cut of advertising revenue it will take.
Pre-roll ads are currently only available to US advertisers and video publishers, though Twitter has said it plans to roll out the feature globally over time.
Twitter will take a 30% cut of revenue, with the rest going to publishers who agree to have ads played before their content.
View the official Twitter blog announcement here
