Twitter could start using its user’s data to run targeted ads on other websites or mobile applications, via its recently bought MoPub platform, according to a news report. The Financial Times said the move could provide twitter with a new way of generating ad revenue without bombarding its users with ads on Twitter itself. MoPub, […]
Twitter could start using its user’s data to run targeted ads on other websites or mobile applications, via its recently bought MoPub platform, according to a news report.
The Financial Times said the move could provide twitter with a new way of generating ad revenue without bombarding its users with ads on Twitter itself.
MoPub, bought by Twitter last month for around $350m, is an ad serving business and real time bidding exchange that claims to handle around $100 million annual spending on apps and other mobile media.
At the time of the acquisition, Twitter said in a statement: “We plan to use MoPub’s technology to build real-time bidding into the Twitter ads platform so our advertisers can more easily automate and scale their buys. We’ll maintain the same high quality standards that define our platform today. Our approach is to show an ad when we think it will be useful or interesting to a user, and that isn’t changing.”
In the report, The Financial Times added that: “Twitter is planning to mine data on its messaging platform to help sell advertising on other mobile apps or websites…it plans to use data about who users follow and what they tweet about to target ads beyond its own Promoted Tweets, according to people familiar with the plans.”
Read the FT report here
