UK mums are most social consumers

Sep 17, 2013 | CPG, E-commerce and E-retailing, Social media

This chart shows how much mums use social networks compared to average users. Discovering new products early on and keeping up with the news from a brand are the main reasons why mums choose to follow or ‘like’ brands on social media. Half of mums have bought something because a brand posted a voucher or […]

This chart shows how much mums use social networks compared to average users. Discovering new products early on and keeping up with the news from a brand are the main reasons why mums choose to follow or ‘like’ brands on social media. Half of mums have bought something because a brand posted a voucher or shared an offer on a social network and over a quarter say that they have made a purchase because they saw a sponsored ad on a social network.
UK mums are most social consumers. This chart shows how much mums use social networks compared to average users. Discovering new products early on and keeping up with the news from a brand are the main reasons why mums choose to follow or 'like' brands on social media. Half of mums have bought something because a brand posted a voucher or shared an offer on a social network and over a quarter say that they have made a purchase because they saw a sponsored ad on a social network.


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