Video viral of the week: Basketball star ‘plays peoples tweets’ for Foot Locker

Oct 12, 2015 | Social media, Twitter marketing

Footlocker worked with NBA star James Harden to run a new Twitter campaign where he performs basketball tricks suggested by his fans- and performs forfeits if he fails. See why it’s our video viral of the week below… It's "I'm a little teapot" time for @JHarden13 & @Kenny_Mayne. #PlayMyTweet https://t.co/LWVIGCCJsZ — Foot Locker (@footlocker) October 9, […]

Footlocker worked with NBA star James Harden to run a new Twitter campaign where he performs basketball tricks suggested by his fans- and performs forfeits if he fails. See why it’s our video viral of the week below…


The Houston Rockets player choose the most creative tweets sent to @Footlocker #PlayMyTweet and printed them on basketballs.
On October 8th, he perfomed the best dares in front of a crowd and social media audience. The camapgn was set up by BBDO New York. See the best videos below…

All topics

Previous editions